Problem, Goal, and Target Audience
Problem:
People who still get hassles while applying for essential documents
​
Goal:
To simplify the document application process
​
Target Audience:
Indonesian
Persona
Aldi is a busy product manager who needs to handle his essential documents because he wants to get his paperwork done hassle-free
User Research Summary
I had a casual conversation with people about the bureaucracy process in Indonesia and understand their pain points and needs. The problem is identified during the conversation (indirect interview). Most interviewees said that the fact that they need to physically copy some documents to apply for something is irritating. They also voiced how confused they are with some different rules here and there.
Pain Points
Manual Process:
There is no existing unified application that helps people to apply for essential documents
​
Time:
The manual processes and different rules, for most people, is time-consuming
Sitemap
From the beginning of creating this project, I want to make the website’s structure as simple as possible so that users don’t have to have a longer time to understand and adapt.
Digital Wireframe
Low-Fidelity Prototype
Key Mockups
Variations
Usability Testing Results
1st Test (Lo-Fi)
-
User's Freedom of Control
-
Application Security
-
Supporting Feature
2nd Test (Hi-Fi)
Security Enhancement
Final Thoughts
“The application is so simple from start to finish. With its current feature, I believe it will help us with bureaucracy so much. Looking forward to its enhancement in the future.”
As there’s no significant difference between the low-fidelity prototype and the high-fidelity prototype, the idea of making this app is already on point. And the usability study, feedbacks, critics, and suggestions, especially from the government’s experts are definitely needed to enhance the application feature by doing some iterations.